PURE
INITIATIVE
Project: Bullyish is an international advocacy platform and documentary project founded in 2021 by filmmaker Lillee Jean Trueman. The initiative was established to spearhead global discourse surrounding the monetization and scaling of coordinated reputation attacks, criminal cyberstalking, and the systemic dangers of digital harassment.
Intersecting ethics, emerging high technology, and digital human rights, the platform utilizes investigative journalism and cinematic narrative to champion ethical standards in artificial intelligence (A.I. Deepfakes), likeness protection, and intellectual property rights. By exposing hate-for-profit loops and systemic online campaigns, Project: Bullyish actively contributes to critical global conversations aimed at driving legislative reform and public education, ensuring the digital sphere remains a safe and transparent environment for all.
DIRECTOR’S STATEMENT
"This documentary is an alarm. It's a stark, and "unblinking" look at the dark underbelly of the digital world, the content farms, the mobs, and the pervasive culture of harassment." — Lillee Jean, Founder & Director
As an award-winning director, trained actress, and screenwriter, Lillee Jean (Lillee Jean Trueman) serves as both the director and lead investigator of the acclaimed documentary feature Project: Bullyish. Her investigative work intersects ethics, emerging technology, and digital human rights. In 2021, she founded Bullyish to spearhead international discourse surrounding criminal cyberstalking, coordinated reputation attacks, and the systemic dangers of criminal harassment.
The film has earned prestigious international recognition, including Best Documentary Feature at the KIIFF International Film Festival in Beverly Hills, alongside honors at the Humro Cinema and FilmNest International film festivals. In 2025, the project achieved viral resonance and continued screenings across France, sparking vital international dialogue on modern likeness rights, coordinated smear campaigns, and hate-for-profit loops spawning legislative reform discussions.
A disciplined, interdisciplinary background supports Lillee Jean's thought and analytical approach to modern issues. Her formative studies encompass technical curricula in environmental engineering, technology, and design, providing her with a STEM-aligned methodology. By merging her scientific logic, and experience with cinematic narrative, she actively champions ethical standards in artificial intelligence (A.I. Deepfakes), and intellectual property protection.
Watch the Official Trailer.
Learn more about the director's portfolio at LilleeJean.com.